Visitor Experience
Design

Experiential Design

Together, we transform your messages into meaningful, engaging, and memorable experiences. We craft touchpoints that
deliver value and impact.

Scenography

We shape visitor journeys and integrated scenographic concepts that guide, inspire, and translate your narrative into immersive and cohesive experiences.

We organize your story and content into clear narratives that resonate with your audience. We use strategic copywriting to communicate effectively.

Curating and Storytelling

Backed by extensive experience with ideation tools and methods, I facilitate creative and strategic workshops, as well as participatory creative processes.

Ideation

Coaching

If you want to boost your technique when preparing for public speaking or professional presentations, I offer best practices and coaching sessions for both groups and individuals.

Selected Projects

These selected projects showcase different roles I took on, depending on the process and the team I worked with.
Each project and image includes a link to the list of my specific contributions.

Profile

Hi, I’m Caroline!

I bring 10 years of experience in creative work and leadership in spatial and experiential communication concepts with Habegger AG in Zurich, Switzerland, a leader in the field. Specialising in projects ranging from permanent and temporary installations to exhibitions, visitor centers, events, and flagship touchpoints, and spanning sectors such as corporate, educational, cultural, and tourism-related experiences.
I started my (first) career in applied research and international affairs and hold a Master’s degree (MA) in Sociology specializing in communication, politics, and society, and a Certificate of Advanced Studies (CAS) in Spatial Design.
I now work as a freelance concept creative for agencies and clients mainly in Switzerland and the Canary Islands, from lunar and magical Lanzarote. A place to understand and care for.
Knowing is caring, and I believe in sharing knowledge in unexpected and memorable ways, with meaning and impact.

We are all visitors. Every day.
Every moment. Being a visitor is a way of interacting with the world: observing, connecting, respecting with curiosity and vulnerability. That’s why we need visitor experiences that celebrate the attention and time dedicated. Experiences that entertain, teach, guide, offer value and meaning, and more than ever, connect.

Which story would you share?
Let's connect!

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